Strangely, I am noticing more and more that the quality of products whether imported or domestic, is falling. Now, I am old enough to know that part of this is due to the fact that I AM now old enough to notice things not being up to par. It is a trait of being younger that one just accepts inferior quality. As an older, more seasoned consumer, those precious dollars I bust my heiny for had better be purchasing quality.
On two recent occasions, I have had to contact fairly well-known companies to tell them, “Hey, one of your products is not doing what it should be doing.” On both occasions, the product was replaced. Major customer service salute to Columbia, the outdoor clothing company, for replacing a defective pair of boots I had help on to for 12 years! The second company was Silpada, the network marketing jewelry company. A chain I had purchased seemed to be showing unusual wear for something that was supposed to be Tiffany-grade silver, so they are replacing that, too.
Needless to say, this kind of customer service gets a major salute from me, but should these products be showing lesser quality like that in the first place? Now, I know some of you (that is is anyone is actually reading this – after all most blogs are an exercise in vanity) are crying “Foul! Those boots were 12 years old!” Yes, it’s true, but when I noticed the cracking, it was clear to me and the company that this was not your normal 12-year-deterioration. Is it our mass-production world leading to inferior quality? Our imports from countries with lower standards than America has?
Whatever it is, I choose to look on my incidents as not a practice of complaining to get what I want, but as a reach-out to the company in question to seriously assist them in making their products better. I knew the Columbia thing was a long-shot, and I really did not expect anything from them in return. I simply assumed they may want to know their product was “behaving badly.” They went above and beyond to remedy the situation, and in the snowy climes of Colorado, I am happy to have a new, functional pair of snowboots. In the process, they have made a Columbia customer for life, which is always far more productive and profitable than trying to land a new consumer.
As for Silpada, I knew they backed everything they make with a guarantee. When I noticed what would appear to be silver-plated product to most consumers, I needed to let them know this was not acceptable, if indeed that was what it was. They were quick to decide a replacement was in order, and for that I am thankful. Especially when the item was not inexpensive.
The thing is companies cannot make things better if they do not know there is a problem in the first place. In our disposable society, most consumers figure they ought to just throw said item out and purchase a new one. However, this is a Catch 22; the company cannot improve its products until someone informs them of the defect, and products will continue to be defective on occasion if the company does not know to fix it.
It most circles, this is known as “feedback”, and it is this kind of feedback that will improve things for everyone. Do yourself and a company the favor of giving feedback on products so we can enjoy more and throw out less. Teach your kids to look for quality. And by all means, let yourself begin to view what was formerly called a complaint now be titled “feedback” in your mind. The world will be a better place for your efforts. And you companies who continue to view this kind of feedback as a favor, I salute you.Get the book!